A CHALLENGE OF
REVALUATION
BRANDED
Hidden in a corner of El Salvador was a treasure: Doreña coffee, a premium coffee that since 1953 has embodied the vision that Salvadorans deserve to enjoy high quality. Born from the assertion "Salvadorans also deserve to drink high-quality coffee,"
Its name, a tribute to the Salvadoran homeland, promised excellence. When we were called upon to relaunch this iconic brand for a new generation, we undertook a strategic revaluation through interactive workshops to chart Doreña's future together.
THE RELAUNCH
FROM DOREÑA
Together with the client, we meticulously planned every detail of the Doreña launch, from the message and experience to the event logistics, with the goal of creating an unforgettable movement that would resonate in the
at the heart of consumers. We wanted everyone to discover the excellence of Doreña and for each person to be able to have the coffee they deserve.
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