of creative strategy
NONagency
We're the
About us
We are the non-agency of Creative Strategy that designs good fortune for brands.
If you're looking for that ' GUAZA' coup to turn your brand's fortunes around,
Then you found the right amulet!
What do we do?
Luck doesn't exist, we design it.
That's why we design brands with soul and personality through collaborative, people-centered processes.
Brand
STRATEGY
It allows us to analyze step by step each wish you want to realize in the growth of your brand, ensuring that you achieve your objectives through a creative and quality explosion.
Don’t walk under the ladder, let’s climb it. With the right brand strategy, you’ll get to the top, one brand goal at a time.
Creative
MESSAGING & DESIGN
Like a pot of gold at the end of the rainbow, creative messaging and design attract new consumers to your brand. We work to convey your brand’s messaging in the most memorable way that resonates with your audience.
Brand
DESIGN
To be a winner you must look the part. GuaZa designs winning brand identities that unify
Internal
BRANDING
Let’s co-create your company’s culture, so your people have a sense of belonging and pride.
Who we are
Our Purpose
GuaZa is the rabbit's foot, the four-leaf clover, the heads-up penny, and the stroke of good luck of two friends who never got bored of working together: Alvaro Guatemala (Gua) and Hugo Zambrana (Za). In 2005, they founded GuaZa, the non-agency specialized in branding to put more thought and luck into brands.
Strategic team
This is the team that puts a deep and strategic mind into each brand project.
Creative team
This is the team that takes the strategies and translates them into tangible messages so that they reach the target of each brand in an attractive way.
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Exhibition at Licensing Expo 2007 - New York
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Featured in the book "Latin American Graphic Design" by TASCHEN Publishing - 2008
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First place winners at Contempo 2008 - MARTE Museum San Salvador, El Salvador
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Exhibition at ICEFF 2009 - New York
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Selected for the BID exhibition 2010, 2012, 2014 - Madrid, Spain
Achievements
Ricardo Augspurg
"We’ve had the opportunity to work closely with the professional team at GUAZA; their disruptive viewpoints and excellent judgment have added significant value to our commercial strategies. They have proven to be an allied provider, always seeking the forefront in their business proposals."
Thomas Regalado
"Guaza’s support in reflecting on the essence of our brand has had a significant impact. They turn the process into a pleasant and enjoyable experience, delving into our identity to reflect it both in the services we offer and the projects we develop. Thanks to Guaza, we better understand our partners and target audience, which allows us to align firmly with their needs and our purpose of promoting the best version of El Salvador. Guaza is a partner that fills us with confidence and drives us to reach new levels of excellence."
Ana María Herrarte
"I believe GuaZa goes beyond; there is a lot of strategic thinking. It’s very difficult to define them— I recommend them for everything! They show great passion in everything they do. They are versatile and reliable. They have the ability to convey confidence and calm; I know they will work hard to deliver their best."
Together, we create
Your luck!
Schedule a meeting with our team and let's work together to design your luck.
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