A BRAND that
EVOLVES
Before the pandemic, our client in the fintech sector was already standing out with its app for simplifying payments and collections. As digitalization accelerated, we collaborated to transform its approach, evolving from a digital wallet to a financial app accessible to new generations.
Through a collaborative process that included identity development, name and personality definition, and empathetic buyer persona analysis, we created NIU: a brand that celebrates the diversity of financial opportunities and contemporary lifestyle.
A BRAND that
EVOLVES
Before the pandemic, our client in the fintech sector was already standing out with its app for simplifying payments and collections. As digitalization accelerated, we collaborated to transform its approach, evolving from a digital wallet to a financial app accessible to new generations.
Through a collaborative process that included identity development, name and personality definition, and empathetic buyer persona analysis, we created NIU: a brand that celebrates the diversity of financial opportunities and contemporary lifestyle.
A BRAND that
EVOLVES
Before the pandemic, our client in the fintech sector was already standing out with its app for simplifying payments and collections. As digitalization accelerated, we collaborated to transform its approach, evolving from a digital wallet to a financial app accessible to new generations.
Through a collaborative process that included identity development, name and personality definition, and empathetic buyer persona analysis, we created NIU: a brand that celebrates the diversity of financial opportunities and contemporary lifestyle.
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